Your blog is your business. Like any other business in the world, your job is to keep your customers happy and coming back for more. Luckily, it is pretty simple to create a positive customer experience for your reader and keep them coming back!
Make It Easy to Find You
Your readers should be able to easily find your content. Keep your URL as short and simple as possible, using a .com address if possible. You also want to make sure that your content is properly linked from your social media accounts. Your reader should only have to click once or twice to get where they want to be. Every so often, you should conduct a click audit where you click through your entire site and make sure that everything is working properly.
Make Your Blog Clean & Inviting
Think of your blog like a storefront Do you like shopping in stores that are cluttered and disorganized? Or, would you rather shop in stores that are clean, inviting, and make it easy to find what you need? You want to ensure that your theme is clean and uncluttered. Are your images and content front and center or is it crowded out by excessive ads and clutter? A great way to assess this is to have someone visit your blog and let you know the first thing they notice. If it isn’t your content, you will want to clean up a bit. While you are doing your click audit, assess all aspects of your page. What does it look like ? How does it make you feel? Put yourself in your customer’s shoes.
All businesses need to provide value to their customers. The key to providing a great customer experience is to make sure that you are providing value over and beyond what your competitors are offering. This will make your blog memorable and keep them coming back to your site. In addition, customers LOVE tangible goodies. Look for ways that you can provide something that your customers can keep. Things like printable planners, checklists, and e-books provide such value.
Make it Easy to Contact You
You want it to be as easy as possible to get in touch with you. You should have a very clear CONTACT ME page with a couple of options to get in touch with you (email, phone, social media. smoke signals, whatever works!). You should also make it super easy for readers to comment on your posts. A huge pet peeve of mine is when you have to jump thru hoops to engage with an author. I simply lose my patience and move on and I’m sure others feel the same. I highly discourage requiring readers to enroll or subscribe in order to leave a comment.
Engage with your Readers
Always encourage engagement and dialogue on your blog. People love to talk about themselves so ask them thoughtful and entertaining questions about them or their businesses to get the convo started. Most importantly, RESPOND to them when they do comment! Communication should be a two-way street. Reply to all of your comments and social media mentions within 1-2 days. You should also ask them for feedback as often as possible. What do they like? What do they want more of? What are they struggling with that you can help them with? Use this feedback to tailor your content to suit your audience.
Resolve Problems Quickly
If your customers encounter a problem, fix it quickly. Maybe they are unable to download a product that they purchased or your site isn’t loading properly. Whatever it is, own it and make sure the customer is happy with the resolution. A good goal for problem resolution is to leave the customer a little better off than before they had the issue. Fix it right and you will have a customer for life!
What other tips do you have for fellow bloggers? What types of customer issues have you encountered and how did you resolve them? We would love to hear, drop a comment below!
Become a Darling CEO Today!
Join today to get exclusive content and weekly tips delivered straight to your mailbox!